Handy hints and tips for designing an effective leaflet

Some handy hints and tips for designing a leaflet, that will hopefully help your business to stand out:

1.    Headline - make it attention grabbing, to keep the customer interested

2.    Easy to read font

3.    Include images - pictures can say more than words especially when you are trying to sell a product or service

4.    Bullet points rather than long sentences - if you tell the customer too much they will lose interest.

5.    Include ‘Power’ words - free, bargain, bonus, save, special, offer. Try and incorporate these words into the text naturally

6.    Use blank space - makes it easier to read - less is more

7.    Choose the right material and weight of paper

8.    Include a call of action / incentive - this will ensure people don’t just throw the leaflet away

9.    Include contact details - telephone number, email address, website 

Print promotion on a budget

Whether you are a small business or a startup on a budget, there are some printed products that can help you to promote to new customers without breaking the bank.

Leaflets & Flyers

• Low cost
• Colourful and attention grabbing
• Easy to hand out at local events
• Great for advertising a new business, product or event

Posters

• Low cost 
• Colourful and attention grabbing
• Great for promoting a new business, new product or event

Postcards - (Direct mail service available if required)

• Low cost
• Can be posted out to potential customers
• Use as invites to an event

Business Cards

• Low cost
• Hand out to potential customers, family/friends (word of mouth)
• Great if you attend workshops, conferences and other networking events

Budget Promotional Pens / Window Stickers

• Low cost
• Good for giveaways
• Great for spreading word of mouth

If you would like any help with choosing the product that's right for your business, please contact us at sales@royalegraphics.co.uk

Even more examples added to our website

New examples have been added to our CD Calendars website.

NEW for 2012!! - Landscape CD case calendars

We have added a new calendar to our website CD Calendars.

These rectangular landscape calendars come with a much larger space for advertising where you can incorporate your logo, company contact details and even some text about one of your products (like the images below). There is also a space on both calendars for notes, perfect for writing down your business appointments for the forthcoming month.

Insert Size: 184mm x 107mm comes supplied in a Rectangular Case with free delivery to 1 UK mainland address.

Style 1

Style 2

You can email us at: cdcalendars@royalegraphics.co.uk for a quotation or click on the images above which will take you directly to the page on our website.

CD Calendars for 2011

Its that time of year again when the enquiries for CD calendars come flooding in. CD calendars are a great way of advertising your company and services throughout the year. The standard calendars have 13 (front cover oage and 12 months) or 14 inserts (front cover page, 12 months and an extra insert for further marketing). Some examples can be found here.

The calendars we produce come in 2 different sizes. A CD case size calendar which is the most popular size and also a 'floppy' disk size calendar for those desk which have limited space.

You should be able to find all the information you require at: http://www.cdcalendars.co.uk/, however if you do require further information or a sample, please email us at cdcalendars@royalegraphics.co.uk.

If CD calendars are the type of promotional item you are looking for, Royale Graphics can produce many other products to suit your requirements.

We look forward to hearing from you.

Promotional Products in the Recession

Promotional products are still a large part of business even in the midst of a recession.

The recession may have taken its toll on companies globally and on our marketing budgets, but promotional items are still very useful in good times and bad.

Some promotional items are used as everyday products such as mouse mats, promotional pens and calendars. All of the previously mentioned items can be very cost effective and will not take a big slice out of your marketing budgets.

Nearly every person who owns a computer (apart from you laptop users) have a mouse mat. At Royale Graphics we produce calendar mouse mats each year for our customers and potential customers. They have proved to be very beneficial to our business over the years as they are an all year round advertising tool. Everybody uses a pen throughout the day (maybe not as much as we used to before people discovered email) Again these are a good advertising tool and are extremely cost effective as they can cost very little. Calendars and CD Calendars are a useful advertising tool. Our favourites at Royale Graphics are CD Calendars as they are displayed on your desk all year round. (Also it may be due to the fact that CD Calendars are another part of Royale Graphics www.cdcalendars.co.uk). CD Calendars can display a different message to your customers on each month insert. This could be promoting your products, a discount on a certain product for that particular month, or just as an advertising tool for displaying your company details.

Promotional items are not only used to attract potential customers, but also to retain your existing customers. They show your clients that you business is still going strong and retain your market share.