Business Card Design

Are you designing your company business cards and struggling as to what information you should put on them? Below is a list of essential information you should definitely consider.

• Company Name - This is usually the most prominent element on the card.
• Your Name - This may not be the case if you are designing a generic card for the whole office, but this will give the business cards a more personal feel.
• Key contact information – Include you name, contact numbers (office number, mobile number) and email address this way people can easily get in touch with you if needed.
• Website address - This will direct people to your business website which makes it easier to find out what you do as a company and what you can supply them with. Essential for web based businesses.
• Physical address - This is not always necessary especially if you are an online business
• Description or list of services - A small bullet list of what you do is a good idea if the company name doesn't give away what the business does.
• Social Media - Invite people to connect with you on your Facebook Page, Twitter or Linkedin.

You only get one chance to make a good first impression and your business card can be a vital part of this. Make sure the card is designed to make you stand out not only as an individual but as a company.

BUSINESS CARD DESIGN AND PRINT

Legal requirements for your business stationery

There is no requirement for sole traders to register a business name. They can trade under their own names or choose a different business name. However, if as a sole trader you choose something other than your own name for the business, you will have to include your own name and the business address on all business letters, orders and receipts. Invoices must state your VAT registration number if applicable.

Partnerships must state on letters, orders, invoices and receipts the names of all partners and the address of the principal office or alternatively indicate where a list of partners may be inspected. Invoices must state your VAT registration number if applicable.

Limited companies must show the name of the company, the country of registration, the company registration number, the address of the registered office and the address of its place of business, if different. There is no need to list the names of the company directors, but if you do, all must be shown. Invoices must show at least the company name and VAT number if applicable.

Promotional Products in the Recession

Promotional products are still a large part of business even in the midst of a recession.

The recession may have taken its toll on companies globally and on our marketing budgets, but promotional items are still very useful in good times and bad.

Some promotional items are used as everyday products such as mouse mats, promotional pens and calendars. All of the previously mentioned items can be very cost effective and will not take a big slice out of your marketing budgets.

Nearly every person who owns a computer (apart from you laptop users) have a mouse mat. At Royale Graphics we produce calendar mouse mats each year for our customers and potential customers. They have proved to be very beneficial to our business over the years as they are an all year round advertising tool. Everybody uses a pen throughout the day (maybe not as much as we used to before people discovered email) Again these are a good advertising tool and are extremely cost effective as they can cost very little. Calendars and CD Calendars are a useful advertising tool. Our favourites at Royale Graphics are CD Calendars as they are displayed on your desk all year round. (Also it may be due to the fact that CD Calendars are another part of Royale Graphics www.cdcalendars.co.uk). CD Calendars can display a different message to your customers on each month insert. This could be promoting your products, a discount on a certain product for that particular month, or just as an advertising tool for displaying your company details.

Promotional items are not only used to attract potential customers, but also to retain your existing customers. They show your clients that you business is still going strong and retain your market share.