Handy hints and tips for designing an effective leaflet

Some handy hints and tips for designing a leaflet, that will hopefully help your business to stand out:

1.    Headline - make it attention grabbing, to keep the customer interested

2.    Easy to read font

3.    Include images - pictures can say more than words especially when you are trying to sell a product or service

4.    Bullet points rather than long sentences - if you tell the customer too much they will lose interest.

5.    Include ‘Power’ words - free, bargain, bonus, save, special, offer. Try and incorporate these words into the text naturally

6.    Use blank space - makes it easier to read - less is more

7.    Choose the right material and weight of paper

8.    Include a call of action / incentive - this will ensure people don’t just throw the leaflet away

9.    Include contact details - telephone number, email address, website